"Kindness is a powerful quality that we each possess.  When displayed, shared, and received, kindness creates peace, friendliness and community."  

-Talulah, co-founder of Be Kind Napa, age 9

Be Kind Napa Valley founders (and sisters), Talulah and Ruby leading the Kindness Day Celebration in Yountville on July 29, 2017.

Be Kind Napa Valley founders (and sisters), Talulah and Ruby leading the Kindness Day Celebration in Yountville on July 29, 2017.

 

Be Kind

The idea for Be Kind sprouted from the mind of Finkelstein family friend Laurie Philips of New York City. Philips became aware of the self-imposed isolation of her fellow New Yorkers and how there was very little interaction happening among them. As a way to break the ice, she made the now iconic "Be Kind" buttons and would wear them while out and about in the city. Anytime someone would compliment her button, she would take it off and gift it to that person. A friendly conversation would start naturally and smiles would ensue. The buttons would then be paid forward by their new owners and are now found all over New York and the surrounding areas.

Talulah and Ruby brought this idea home and since 2017, have distributed more than 10,000 of the iconic Be Kind buttons all over the world. They have also created the Kindness Kids, a youth-led group that brings together kids throughout our community to organize acts of positivity and compassion. Among their projects, they collect warm coats for those in need, prepare food for those who are hungry, and organize birthday parties for children without homes.
The girls have spoken to school assemblies, professional groups, service groups and at large gatherings such as Napa’s Martin Luther King, Jr. Day celebration.
Be Kind is kid-driven and kid-led. Be Kind brings people together to spread and celebrate kindness. Be Kind is not a protest or political or religious in nature. Be Kind seeks to strengthen communities through the power of kindness.

 

Napa Valley Kindness Walk - Saturday August 17, 2019

 

Join us as we celebrate kindness in the heart of Napa Valley.

• 9:30am - Gather at Veteran’s Memorial Park (southwest corner of California and Washington) in Yountville.  Bring a kind sign to hold (no political, religious, or advertising messages, please).
•10:30am - Begin walk through town to Napa Valley Museum.

Napa Valley Museum will be the site for family-friendly activities, speakers, music, treats and more!  This is a kid-organized event and all ages are welcome.

Be Kind Napa is a kid-driven and kid-led event that brings people together to spread and celebrate kindness. Be Kind Napa is not a protest or political or religious in nature. There will be no megaphones, just people walking, wearing their buttons and holding signs with messages of kindness. 

The goal of the day is to spotlight the power of kindness to strengthen community and this year, we'll be featuring several local youth-led/youth-focused organizations that are doing positive work in our community. These include 100 Kids Who Care Napa, Alaina’s Voice Foundation, The GIGG, The Hero Foundation, Napa County Kids Care, Napa Valley Kid, Team Rescue, Teens Connect, and VOICES Napa.

We hope you'll join us for this memorable day.


Kindness Poster-Making Party - Thursday, August 15

Have a fun-filled night at the ballpark AND make your kindness poster for the walk. The Napa Silverados baseball team will host our poster-making party and are offering free admission to the game for anyone under the age of 18 who makes a sign on-site. We will provide the sign-making supplies. All poster-making kids will have the honor of taking the field as the first pitch is thrown, so plan on arriving early!
Doors open at 4:00pm and the game starts at 5:00pm.
The Silverados play at Napa Valley College. Directions to the field can be found here: https://silveradosbaseball.com/ballpark/


Be Kind is not associated with any particular business and depends on donations to sustain the Kindness Kids service group, print the iconic Be Kind buttons, host birthday parties for children without homes, and to produce the annual Kindness Day celebration.
To make a tax-deductible donation to Napa Valley Museum Yountville that will be used exclusively for Be Kind Napa, please click the button below. You have our sincere gratitude for your support.

 

Enjoy this video slideshow of the 2017 Be Kind Napa celebration featuring the world premier of the song "Be Kind" written by Gordon Lustig. Gordon, along with The Smart Fellers, leads a chorus of children.

Click through the photos below to see where the buttons have spread smiles...