"Kindness is a powerful quality that we each possess.  When displayed, shared, and received, kindness creates peace, friendliness and community."  

-Talulah, co-founder of Be Kind Napa, age 9

  Be Kind Napa Valley founders (and sisters), Talulah and Ruby leading the Kindness Day Celebration in Yountville on July 29, 2017.

Be Kind Napa Valley founders (and sisters), Talulah and Ruby leading the Kindness Day Celebration in Yountville on July 29, 2017.

 

Be Kind

The idea for Be Kind sprouted from the mind of Finkelstein family friend Laurie Philips of New York City. Philips became aware of the self-imposed isolation of her fellow New Yorkers and how there was very little interaction happening among them. As a way to break the ice, she made the now iconic "Be Kind" buttons and would wear them while out and about in the city. Anytime someone would compliment her button, she would take it off and gift it to that person. A friendly conversation would start naturally and smiles would ensue. The buttons would then be paid forward by their new owners and are now found all over New York and the surrounding areas.

On a recent trip to New York to visit Laurie, Talulah (age 9) and Ruby (age 7), were really impressed by these friendly interactions, so they decided to spread kindness in Napa and ordered some of the same Be Kind buttons. They now wear Be Kind buttons everywhere they go and give them to those that comment on them. People all over Napa are wearing the Be Kind buttons and spreading kindness.

 

Napa Valley Kindness Walk - Saturday August 18, 2018

 

Join us as we celebrate kindness in the heart of Napa Valley.

• 9:30am - Gather at Yountville Community Center (6516 Washington Street in Yountville, CA).  
•10:30am - Begin walk through town to Napa Valley Museum.
•Free and ample parking is available at Napa Valley Museum.  It's a 15 minute walk to the Community      Center or use the Yountville Trolley.

Napa Valley Museum will be the site for family-friendly activities, speakers, music, ice cream and more!  This is a kid-organized event and all ages are welcome.

Be Kind Napa is a kid-driven and kid-led event that brings people together to spread and celebrate kindness. Be Kind Napa is not a protest or political or religious in nature. There will be no megaphones, just people walking, wearing their buttons and holding signs with messages of kindness. 

We hope you'll join us for this memorable day.


Enjoy this video slideshow of the 2017 Be Kind Napa celebration featuring the world premier of the song "Be Kind" written by Gordon Lustig. Gordon, along with The Smart Fellers, leads a chorus of children.

Click through the photos below to see where the buttons have spread smiles...